STRETCH is fun and exciting and got my creative juices flowing. I was surprised at how much I learned about what I needed, and didn’t need to move forward in launching my coaching business. I also gained more clarity on how I want to deliver my message of what I do.
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Business Alchemy is the perfect class to complete your prerequisites for certification. I was able to draw from the work that I developed in my other MCS classes and bring it all together into a concrete vision of my business as well as the layout for my website. Not only did I solidify my mission and vision statements, polish my elevator pitch and build the foundation for my website, to name a few, my confidence in who I am as a Professional Coach grew profoundly.

The course brought me from being very anxious about the business aspect of coaching to gaining the confidence necessary to take care of this very important aspect of a coaching business. I have gained the necessary skills, made contacts with people who could help me with certain aspects of setting up my business and I even caught a glimpse of the possibility that business part can be fun and a great way for learning new skills. So inner business alchemy definitely happened for me, for which I am feeling extremely grateful to my instructor and all my classmates.

I have taken other sales and marketing courses for coaching, but I prefer the “big picture” approach of this one, which links one’s vision to the sales and marketing process rather than simply pushing the idea of closing a coaching “sale.” Focusing on the client’s well-being and what we have to offer is much more value-driven for me.

[Business Alchemy was so valuable to me as a novice coach looking to start my own practice. Jim Butcher pulls together all the moving parts and helped me clarify my personal vision and motivation.