What is coaching?

In 2015 when asked during an interview,

“So, what exactly do you do as a coach?”

Ann-Marie gave this answer, 

“I help people remember how amazing they are.”

Coaching is a big, deep, creative, and connective practice. It’s as rich and vast as you are willing to be. The process of becoming a coach is transformative. You remember how amazing you are, and in turn can help others do the same.

The International Coach Federation defines coaching as, “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”

This is particularly important in today’s uncertain, ever-changing, and complex environment. Coaches honor the client as the expert in his or her own life and work via the belief that every client is creative, resourceful, and whole. Standing on this foundation, the Coach’s responsibility is to:

  • Discover, clarify, and align with what the client wants to achieve
  • Encourage client self-discovery
  • Elicit client-generated solutions and strategies
  • Hold the client responsible and accountable

This process helps clients dramatically improve their outlook on work and life, while improving their leadership skills and unlocking their potential.”

Visit the links below to learn more:
Benefits of working with a Coach
Coaching Success Stories